I’m a London-based creative director, photographer, and filmmaker collaborating with leading brands and artists across art, design, music, and fashion.

I am currently expanding my visual language through emerging technologies like AR, VR, and projection mapping, creating immersive experiences in galleries, exhibitions, and public spaces.

In my independent work, I dive into personal archives and lived experiences through an auto-ethnographic lens, exploring human emotions, memory, longing, healing, and the complexity of relationships.

The Email That Changed Everything: How Apple Funded My Dream at RCA
Scholarship, Higher Studies, London, Royal College of Art, Apple

In August 2022, a single email changed the trajectory of my life. I had been accepted into the Royal College of Art in London but was struggling to figure out how I would pay for it. Then Apple stepped in, with a full scholarship. It covered every penny of my £28,000 tuition. The timing? Just a few weeks before term started. That close. It was wild!!!

How we transformed an Abandoned Garage into the Hottest Exhibition Spot in London in Just Two Days
Art, Exhibitions, London, Photography

I helped turn an empty, messy space into a full-blown exhibition, and then documented the whole thing. The best part? My photos made it to the official social media pages.

When the Staff Steal the Spotlight: Inside RCA’s Most Surprising Exhibition
Photography, Exhibition, RCA, Staff Showcase, HiddenRCA

You think you know RCA. Then Hidden happens. This exhibition shows what the technical and non-academic staff have been quietly making all along, and it’s an absolute stunner!!

Imagine an Art School: A Journey Through Graduation Show of RCA Digital Direction 2024
Digital Direction, Storytelling, Emerging Technology, Art, Royal College of Art

This reflection documents my visit to the 2024 Digital Direction Graduation Show at RCA's White City campus, a year after my own graduation. Having missed most shows during my student year due to deadlines, this visit felt like reclaiming a lost opportunity.

Hi, I am Abodid. I
love ramen.
make films.
write.
photograph.
make art.
design.
love mushrooms.

With over 4 years of experience as a director and photographer, I have led full-cycle productions, including music videos aired on VH1 India and brand films for top design studios such as Hermosa Design Studio.

I have worked with global agencies like Wieden+Kennedy, Animal, and clients including Budweiser and Educate Girls. My work spans commercial, editorial, and cultural sectors. Collaborators include Royal College of Art London, Flat Time House, Alonzo Los Angeles, Pursuit of Portraits NYC, and International Body of Art.

Recent experience includes exhibition production and immersive installations. My practice focuses on emotion-driven narratives, visual storytelling, and the intersection of art and technology.

I am open to projects and roles across concept, direction, and execution, grounded in authenticity and cultural relevance.

SHOWREEL

HEAR IT FROM THE PEOPLE I HAVE WORKED WITH

Abodid's thoughtful and innovative approach towards producing the brand film for Hermosa was highly professional. From creating the perfect visual references to helping the entire team envision the intricacies of the project to leading a skilled and proactive film crew; Abodid made sure the visual storytelling of the film was aptly aligned to the brand's voice. I look forward to working with him again and recommend him to anyone seeking a dedicated and creative mind on board.

Pranjal Agrawal, CEO, Hermosa Design Studio, India
I've had the pleasure of working with Abodid on various commissioned and collaborative video projects. His work is meticulous, thorough and thoughtful; a quality that I highly appreciate. We've worked closely on several video projects for Pursuit of Portraits. Abodid has not only created stellar videos but has always elevated the brand voice, visual storytelling and overall look and feel! If there's a hunch about direction, great aesthetic and delivery time-crunch, Abodid gets it!


Saunak Shah, Creative Director based in Newyork
Abodid and his team have literally been a breath of fresh air to work with. From the very beginning, Abodid sent a personal video of him breaking down the budget options and rates. This made it so easy to decide on the style of the video I wanted. He and his team were so professional and they stayed in communication giving me updates. My lyric video turned out to be so awesome and I am so happy with it. I will definitely be working with Abodid again.

Alonzo, Singer-Songwriter, Los Angeles

EXPERIENCE

Exhibition Support (Technical Services)

Royal College of Art, London (2024)

Facilitated exhibition installations for 100+ international students at RCA graduation shows, meticulously assessing requirements, managing resources, enforcing safety, and providing creative and technical support to enhance installation quality.

Dive into the behind the scenes and the final exhibitions through my photogrpahs!

Exhibition Assistant + Lead Photographer

International Body of Art (IBA), London (2024)

Facilitated technical and creative support for 30+ international artists at 'Into the Flux' by IBA London, spanning performance, new media art, information design, and experimental music. Produced archival-grade photographs, serving as key marketing assets for IBA’s social media.

Revisit one of IBA's craziest exhibition in London through my photogrpahs!!

Film Director, Cinematographer, Editor

Wieden + Kennedy / Animal / Budweiser / Pursuit of Portraits (2018-2020)

I’ve led edits for Wieden+Kennedy, cut stories for Budweiser, collaborated with Pursuit of Portraits to craft films on love and queerness. While editing is my home, I’ve often stepped behind the camera, as a director, a cinematographer, whenever the story asked for more.

Watch the film for Budweiser Streetwear, that caught a lot of social media attention.

Producer, Director, Editor

Hermosa Design Studio, Kota (2021)

Led the end-to-end production of a brand film for the launch of 'Furnmill,' operating with full creative and technical autonomy during lockdown restrictions and delivered a high-quality brand film that successfully captured the brand’s essence, perfectly aligning with its launch strategy.

Collaborated closely with the CEO and Brand Managers to align creative vision with business objectives, effectively managing a multidisciplinary film production as a one-person agency.

Watch the brand film for Hermosa Design Studio here.

AWARDS

The Apple Scholarship (£28,000)

Royal College of Art, London

I was awarded a scholarship by Apple that covered the entire tuition fees of my masters in the Royal College of Art in London. This enabled me to research extensively about human behaviour, relationships and mental health using auto-ethnographic methodologies.

Looking for scholarship opportunities abroad in the world's top art and design universities?
I can help you with a comprehensive scholarship application roadmap.

EDUCATION

Royal College of Art , London

M.A (Master of Arts)
Digital Direction (2022-23)

Translated my personal journey of love, grief, and healing into photographs, prints, writings, and performance films. Wrote a thesis, designed a photobook, and exhibited my work at the RCA Graduate Show 2023 in London.

Explored the emotional pain of romantic rejection and the loss of a loved one, drawing parallels between both experiences and tracing how both wounds mirror each other.

Link to a repository of all the research, photography works, films and writings.

National Institue of Design, Ahmedabad

M.Des (Master of Design)
Film and Video Communication (2021-2022)

Crafted short films and audio stories on anxiety, healing and mental health. Left NID after a year and moved to London for a fully funded masters at the Royal College of Art.

Watch my films on mental health focused on navigating rejection anxiety, healing and therapy.

National Institue of Technology, Rourkela

(B.Tech + M.Tech) Bachelor of Technology + Master of Technology
Mechanical Enginnering (2012-2017)

Specialised in Mechatronics and Automation during my masters and worked on aerial drone photography and photogrammetry. I was the president of the film-making club where I coducted film-making workshops.

Served as Festival Director for Roots, a student-led creative conference; led concept design, speaker outreach, and full event execution connecting students with industry professionals.

Made a film so compelling, the Tech Mahindra CMO wanted me on their brand team when I was 21.

CONTACT

hello@abodid.com

Like all good things, this page is at an end and, honestly, I hate goodbyes, so let's say hello instead.