ABODID SAHOO

medium agnostic storyteller based in london.

At the heart of my work, which spans music videos, brand campaigns, exhibitions, and documentaries, lies a passion for art, storytelling, and technology.

I design meaningful experiences for galleries and exhibitions, using film, photography, and writing as well as AR and VR technologies.

Currently in London, I am open to leading creative projects in the arts and culture space.

My work delves into the healing power of photography through auto-ethnographic research.

Education

Royal College of Art (2022-23)

Master of Arts, Digital Direction

Explored the emotional pain of romantic rejection and the loss of a loved one, drawing parallels between both experiences and tracing how both wounds mirror each other.

Translated my personal journey of love, grief, and healing into photographs, prints, writings, and performance films. Wrote a thesis, designed a photobook, and exhibited my performance film at the RCA Graduate Show 2023 in London.

Link to a repository of all the research, photography works, films and writings.

National Institue of Design, Ahmedabad (2021-2022)

Master of Design, Film and Video Communication

Crafted a couple of short films and audio stories on anxiety, healing and mental health. Left NID after a year and moved to London for a fully funded masters at the Royal College of Art. Also, I had secured the All India Rank 1 in the NID entrance test.

Watch my films on mental health focused on navigating rejection anxiety, healing and therapy.

National Institue of Technology, Rourkela (2012-2017)

Bachelor of Technology + Master of Technology, Mechanical Enginnering

Specialised in Mechatronics and Automation during my masters. I was the president of the film-making club of NIT during which I lead many workshops and film productions. I was the Festival Director of Roots, the first ever creative confluence of NIT Rourkela.

Made a film so compelling, the Tech Mahindra CMO wanted me on their brand team when I was 21.

Awards

The Apple Scholarship (£28,000)

Master of Arts, Digital Direction

I was awarded a scholarship by Apple that covered the entire tuition fees of my masters in the Royal College of Art in London. This enabled me to research extensively about human behaviour, relationships and mental health using auto-ethnographic methodologies.

Looking for scholarship opportunities abroad in the world's top art and design universities?
Book a session with me to get a comprehensive scholarship application roadmap.

Experience

Exhibition Support (Technical Services)

Royal College of Art, London (2024)

Facilitated exhibition installations for 100+ international students at RCA graduation shows, meticulously assessing requirements, managing resources, enforcing safety, and providing creative and technical support to enhance installation quality.

Dive into the behind the scenes and the final exhibitions through my photogrpahs!

Exhibition design assistant + Lead Photographer

International Body of Art (IBA), London (2024)

Facilitated technical and creative support for 30+ international artists at 'Into the Flux' by IBA London, spanning performance, new media art, information design, and experimental music. Produced archival-grade photographs, serving as key marketing assets for IBA’s social media.

Wanna revisit one of IBA's craziest exhibition through my photogrpahs? Click this link.

Producer, Director, Editor

Hermosa Design Studio, Kota

Led the end-to-end production of a brand film for the launch of 'Furnmill,' operating with full creative and technical autonomy during lockdown restrictions and delivered a high-quality film that successfully captured the brand’s essence, enhancing its launch strategy and marketing impact.

Collaborated closely with the CEO and Brand Managers to align creative vision with business objectives, effectively managing a multidisciplinary film production as a one-person agency.

Watch the brand film here.

Contact

Like all good things, this page is at an end and, honestly, I hate goodbyes—so let's say hello instead.

hello@abodid.com

Also, check out my Secret Lab 2028 where I document my half baked futuristic (egoistic) ideas, have vulnerable (dark) conversations with AI, dissect my love letters to my (lost) first love, and have intimate conversations with (real) ghosts.

© 2025 Abodid. All rights reserved.
Unauthorized use, reproduction, or distribution of content without explicit permission is strictly prohibited.